Brand Values Essay Example | Topics and Well Written Essays - 2000 words

Brand Values - Essay ExampleThe menu does differ country to country according to the tastes, culture, want and demands of the people. Around 20% of the restaurants be owned operated by KFC Corporation itself mend the rest have all been off as franchises around the field. Based in Kentucky, KFC makes more than half its cyberspace from international franchises and its largest division is in China having about 1700 outlets. KFC is division of the global fast-food franchiser YUM which is the worlds largest restaurant companies in terms of system restaurants (Scribd, 2009).The last decade was when KFC realized the extent to which the international market was contributing to its huge success. Between 1988 and 1992, the companies profits and sales from the international arena nearly doubled, particularly in Asia where from 1993, KFC outlets were evolution at 30% a year. Delivery, drive-through, carryout, and supermarket kiosks were all used to gain orders and customers around the worl d (WikiInvest, 2009). The market in China continued to expand and by 2001, KFC was the more or less recognized brand in China with over a 500 outlets there. By 2006, the number of outlets rose to 1700 in China. In the year 2000, it was proclaimed the worlds largest Fried Chicken Corporation and third largest fast-food chain. Profits and sales were often seen growing at 25% in some quarters while in others they remained highly competitive relative to the rival fast-food chains.KFC generally faces direct competition from chicken chains but it ranges greatly from prices to product features and even advertising. The major(ip) competitors of KFC are McDonalds Corporation, Burger King, Popeyes Chicken and Biscuits and Faircloth Food Services Inc.KFC has a very long history of over 50 years in as the nearly recognizable brand in chicken. It is indeed the leader in chicken thanks to KFCs secret recipe of 11 herbs and spices