Rhetorical Analysis of Mirror, Mirror On the Web by Lakshmi Chaudhry Essay

Rhetorical Analysis of Mirror, Mirror On the Web by Lakshmi Chaudhry - Essay Example The writer is successful in using the tools of effective communication to advise internet users concerning the intention of using the internet and its effective utilization to avoid deception from selfish users. Rhetoric in Lakshmi Chaudhry’s Mirror, Mirror On the Web is evidenced by the way he attempts to inform, persuade and motivate his readers. Chaundry’s rhetorical devices are critical in his essay as they provide heuristics that enable him to discover, understand and develop excellent arguments concerning the use of the web. The three persuasive audience appeals prevalent in the essay include logos, pathos, and ethos. Logos constitute persuading the audience by use of reasoning that backs up the claims. Pathos provides means of persuading the audience by appealing to their emotions as a way of enhancing the receptivity of the argument. Ethos is critical in writing since they trace the immoral actions and appraise the moral acts to promote ethics in society (Longaker and Walker 23). Lakshmi Chaudhry’s article portrays clear evidence of the three persuasive evidence appeals. The writer argues that with the corollary of individualism has become narcissism, an inflated evaluation of self-worth devoid of any real sense of "self" or "worth." (Chaudhry 2) The current generation is characterized by widespread selfhood in favour of success. People lose the morality of being concerned about others and adopt character traits of callousness where personal happiness becomes the sole goal of hard work. This is actually what drives the generation ‘Me’ to fame since they want to be the centre of attention. People have embraced the internet as a panacea for various political ill motives (Chaudhry 3).